Amazon Warns of New Prime Phishing Scam

If you’re an Amazon Prime member, you’ve received plenty of emails from the company over the years: order updates, shipping confirmations, and maybe even a movie suggestion or two. 

But, now, Amazon is warning us that not every email is legit. A new phishing scam is making the rounds in 2025, and it’s targeting Prime members with fake renewal emails, phony login pages, and a high risk of stolen credentials.

Scammers are getting more sophisticated by the year, using tools like AI to craft messages that seem more convincing than ever. 

The Federal Trade Commission reported that Americans lost more than $12.5 billion to fraud in 2024, and 2025 is already shaping up to be just as alarming. One of the fastest-growing schemes is the Amazon scam of 2025, designed to make you panic-click your way into trouble.

New Scam Targets Amazon Prime Users: What to Know

Amazon recently alerted its Prime members about a wave of phishing emails that claim your subscription is about to renew at a much higher rate than expected. These emails are designed to create a sense of urgency, encouraging recipients to click a “cancel subscription” button or take immediate action.

But here’s the trick: that button doesn’t lead to your actual Amazon account. Instead, it sends you to a fake Amazon login page, designed to look nearly identical to the real thing. 

Once you enter your credentials, the scammers have everything they need: your email address, password, and access to your Amazon account. If you reuse that password elsewhere, they may now have a way into other accounts, too.

Don’t Fall for the Fake Amazon Login

It’s easy to assume you’ll spot a scam from a mile away, but these Amazon Prime email scams are getting increasingly realistic. Some even include bits of personal information like your name or part of your shipping address to boost credibility. But, no matter how legit the message looks, take a moment and think before clicking.

Amazon is telling us to avoid clicking links in suspicious emails and, instead, go directly to their website or app to check our account details. If you ever get a message that feels off, go straight to Amazon.com and log in from there. If there’s really an issue with your Prime account, you’ll see it in your dashboard.

Other Scams Targeting Amazon Users

The Prime renewal scam isn’t the only scheme floating around. Amazon gift card fraud has also been on the rise, and it comes in many forms. You might get a call or message from someone claiming to be from the police, the IRS, or even Amazon itself, insisting that you need to buy gift cards to resolve a problem or help a loved one in distress.

Here’s the bottom line: if someone asks you to pay with an Amazon gift card, it’s a scam. No legitimate business or government agency operates that way.

Amazon is also seeing a spike in fake job recruitment offers. These may arrive via email, phone call, or text, promising a cushy job with high pay and minimal hours. 

Often, scammers will ask for upfront payment in cryptocurrency or gift cards. In 2025 alone, Amazon customer reports showed a 90% increase in job scam cases between January and March.

How to Protect Yourself From the Prime Subscription Scam

When it comes to staying safe online, a few habits, in conjunction with Amazon’s phishing alerts, go a long way.

First, never click on links in unsolicited emails. If you receive something suspicious, report it to stop-spoofing@amazon.com and then delete it. 

Second, use strong, unique passwords for all of your accounts. A password manager can help with this. Third, set up two-step verification on your Amazon account for extra protection.

And, finally, trust your instincts. If a message seems fishy or just feels off, pause before responding. Take the time to check the facts directly on Amazon’s official site.

Staying One Step Ahead of the Amazon Scam 2025

Scammers are evolving, but so are the tools and awareness to fight them. The Amazon scam of 2025 is just one example of how fraudsters will exploit fear, urgency, and trust in major brands. By staying informed, being cautious with your clicks, and protecting your login credentials, you can steer clear of the traps they set.

When in doubt, don’t click. And remember: no real Amazon rep will ever ask you to “confirm” your account via a sketchy link or pay for anything in gift cards. Together, let’s stay safe, stay smart, and spread the word.