The Super Bowl Commercials Everyone’s Still Talking About

Super Bowl Sunday has long been about more than football, and Super Bowl LX continued that tradition. As the Seattle Seahawks and New England Patriots competed for the championship, advertisers used the game’s massive audience to deliver commercials packed with celebrity appearances, emotional storytelling, and pop culture references. This year’s ads leaned heavily on familiarity and spectacle, offering viewers moments of levity, nostalgia, and occasional absurdity during a tense matchup.

Dunkin’ Donuts Leans Into Its Ongoing Narrative

Dunkin’ Donuts returned with another chapter in its now familiar Super Bowl storyline starring Ben Affleck and a ton of other '90s fan favorites. Appearing in his fourth Super Bowl commercial for the brand, Affleck once again played Dunkin’s most devoted fan, this time revisiting a fictional alternate version of Good Will Hunting, titled Good Will Dunkin'.

The ad leaned into parody, imagining a “much better version” of the 1997 film and populating it with actors associated with beloved sitcoms from the 1980s and 1990s. The spot continued Dunkin’s strategy of turning Affleck’s involvement into an evolving gag rather than a one off endorsement.

Pringles Features Sabrina Carpenter

Pringles made a notable Super Bowl debut for pop star Sabrina Carpenter, pairing her cheeky humor with the brand’s long standing taste for surreal visuals. In the commercial, Carpenter constructs a boyfriend named Pringleleo entirely out of Pringles chips after becoming fed up with real men.

The relationship begins smoothly before unraveling in exaggerated fashion, delivering a playful narrative that avoided sentimentality in favor of visual absurdity. The spot marked a clear attempt by Pringles to tap into Carpenter’s cultural moment while staying firmly within its established tone.

State Farm Reimagines a Classic Rock Anthem

State Farm leaned into nostalgia with a musical twist, featuring Keegan Michael Key and Danny McBride in a reworked version of Jon Bon Jovi’s “Livin’ on a Prayer.” The duo portrayed representatives of a fictional insurance company called Halfway There Insurance, reframing the song’s iconic lyrics to fit the premise.

Bon Jovi appeared briefly in the spot, grounding the parody in authenticity and reinforcing the connection to the original hit. The ad blended humor and recognition, relying on viewers’ familiarity with the song to carry the joke to new heights.

T-Mobile Taps Into Boy Band Fandom

T-Mobile embraced fan culture with a commercial starring the Backstreet Boys, who stepped away from their Las Vegas residency to promote the carrier’s services. The ad focused on the idea that wherever the group goes, their fans follow, positioning T-Mobile as the connector that keeps those fans engaged.

The commercial leaned fully into nostalgia, offering synchronized choreography, flowing hair, and a playful self awareness that acknowledged the group’s enduring appeal.

Lay’s Delivers a Generational Story

Lay’s took a quieter approach with “The Last Harvest,” a commercial directed by Taika Waititi. The spot followed a father and daughter who operate a potato farm, reflecting on shared memories as the father prepares to pass the business down to the next generation.

Set to Keane’s “Somewhere Only We Know,” the ad emphasized themes of legacy, family, and continuity. The restrained storytelling stood in contrast to many of the night’s louder commercials, allowing the emotional arc to unfold without interruption.

Redfin Focuses on Community

Redfin also leaned into emotional resonance, pairing visuals of neighborly kindness with Lady Gaga’s rendition of “Won’t You Be My Neighbor?” The commercial depicted small acts of generosity exchanged between neighbors, reinforcing ideas of belonging and shared responsibility.

While the tone was sentimental, the ad remained anchored to Redfin’s platform, highlighting its nationwide search for a $1 million home within the app. The message aligned the brand with community values rather than transactional real estate marketing.

Poppi Embraces Controlled Chaos

Poppi’s Super Bowl commercial starring Charli xcx and Rachel Sennott abandoned traditional narrative structure in favor of frenetic energy. The ad featured a rapid sequence of images, including confetti spraying from a man’s mouth, Sennott crashing through a ceiling, and a flamethrower appearing without explanation.

The commercial offered little in the way of a clear storyline, instead prioritizing tone and momentum. The approach aligned with Poppi’s youthful branding, favoring vibe over clarity.

Pokémon Celebrates 30 Years of Fandom

Pokémon used its Super Bowl moment to celebrate the franchise’s 30th anniversary. The commercial featured celebrities including Lady Gaga, Trevor Noah, BLACKPINK’s Jisoo, and Maitreyi Ramakrishnan sharing their favorite Pokémon.

By focusing on fandom rather than gameplay or merchandise, the ad reinforced Pokémon’s multigenerational reach and cultural staying power.

Jurassic Park Nostalgia Returns With Xfinity

Xfinity leaned heavily into cinematic nostalgia with a Jurassic Park reunion featuring Jeff Goldblum, Laura Dern, and Sam Neill. The commercial recreated visual cues from the 1993 film, with Dern reprising Ellie’s tied pink shirt and Goldblum returning to the look that defined his early career.

The ad relied almost entirely on recognition and familiarity, inviting viewers to revisit a cultural moment that remains deeply ingrained in popular memory.

Artificial Intelligence Makes Its Presence Known

Artificial intelligence emerged as a recurring theme throughout the night, with companies such as Genspark.ai, Anthropic, and Codex A.I. securing Super Bowl ad spots. Other brands, including Svedka and Oakley, incorporated A.I. into their messaging.

Svedka revived its Fembot character, introducing a BroBot alongside her, while Oakley teased a collaboration with Meta involving smart glasses. Together, the ads reflected how A.I. has moved firmly into mainstream marketing narratives.

A Familiar Formula Still Draws Attention

Taken as a whole, the Super Bowl 2026 commercials leaned heavily on recognizable faces, familiar music, and established franchises. Rather than pushing aggressively into new territory, many brands opted to comfort viewers with nostalgia and spectacle, reinforcing the Super Bowl’s role as both a sporting event and a cultural showcase.

Curious for more stories that keep you informed and entertained? From the latest headlines to everyday insights, YourLifeBuzz has more to explore. Dive into what’s next.