If you’ve ever watched a Samsung Unpacked event, you know the vibe — flashy visuals, dramatic music, a new device slowly revealed under carefully timed lighting. This year’s July 9 show in Brooklyn had all that, sure, but it also had a bit more substance. It wasn’t just about specs and slogans — it felt like Samsung was finally connecting the dots.

AI took center stage in a way that actually made sense. And while the main announcements were mostly expected — updated Folds, Flips, and wearables — there was a clear theme: everything’s getting smarter, sleeker, and a whole lot more connected.

On top of all that, Samsung pretty much let the cat halfway out of the bag on a tri-fold phone. They didn’t go fully reveal anything, but let's just say the hints weren't subtle.

Galaxy Z Fold 7 – Finally Feels Like a Regular Phone… That Happens to Unfold Into a Tablet

Samsung’s first few Folds were definitely exciting, but let’s be real — they were more about proving foldable tech was possible than making something most people actually wanted to use every day. You could see the potential, but the execution still had that "early adopter tax" vibe. With the Fold 7, it finally feels like Samsung isn’t just flexing its engineering muscles — it’s delivering a phone that fits into your life without compromise.

Thin, Light, and Much Less of a Pocket Hog

One of the biggest upgrades isn’t flashy — it’s the size. Foldables used to be chunky and a little awkward to carry. Now, the Fold 7 is just 4.2 mm thin when open and 8.9 mm folded, which is noticeably slimmer than last year’s model. It’s lighter too, at 215 grams — basically in line with a standard flagship phone like the Galaxy S25 Ultra.

The hinge got a total overhaul. Samsung’s calling it a dual-rail system, and while that sounds like marketing fluff, it actually matters. The components are smaller, the metal is stronger, and the whole thing feels tighter and more durable. On-site drop tests — which they did live — showed the inner screen surviving face-down falls. That’s not something you could’ve said about the first couple generations without wincing.

Bigger Canvases, Better Cameras

The screen situation also got a real upgrade. The outer display is now 6.5 inches, so it finally feels like using a regular phone when it’s closed—not a weird skinny version. Open it up and you’ve got 8 inches of screen real estate, and it’s actually useful for multitasking. Running two or three apps side-by-side doesn’t feel like a squeeze.

Camera-wise, Samsung didn’t skimp. The Fold 7 inherits a 200-MP main sensor, matching the S25 Ultra’s. It’s joined by a 12-MP ultrawide and a 10-MP 3x telephoto.

Snapdragon 8 Elite + Galaxy AI Everywhere

Let’s talk power and brains — because the Fold 7’s got both. Under the hood, you’re getting Qualcomm’s Snapdragon 8 Elite chip, which is basically a performance-enhanced version of the already blazing-fast Gen 4. It’s paired with up to 16 GB of RAM and 1 TB of storage, so you’re not going to hit the ceiling anytime soon, whether you’re editing video, gaming, or juggling multiple apps.

But the real story here isn’t just raw horsepower — it’s how Samsung is putting Galaxy AI front and center. This is Samsung making a clear push toward the kind of on-device AI Apple just put front and center at WWDC. We’re talking real-time transcription, live translation, and even the ability to summarize articles just by circling them on-screen. That means everything happens faster, more privately, and doesn’t rely on a constant internet connection.

Buy the Fold 7 and Samsung throws in a six-month subscription to Google AI Pro, which includes 2 TB of cloud storage, access to Gemini 2.5 Pro, Veo for generating videos, Flow for AI-assisted video editing, and 1,000 monthly AI credits to experiment with. It’s a pretty stacked deal for early adopters, and gives you a good chunk of time to figure out whether AI’s really going to change how you use your phone — or if it's just another tool in the drawer.

Galaxy Z Flip 7 – A Bigger Cover Screen and a Battery Bump Where It Counts

The Z Flip 7 doesn’t reinvent the foldable wheel — but it smooths out just about every bump in the road fans have pointed out over the last few years. If the Fold is Samsung’s productivity powerhouse, the Flip is its stylish little sibling that just got a serious glow-up.

FlexWindow Grows Up

Let’s start with what you notice first: the cover screen. Samsung bumped it up to a 4.1-inch panel that now wraps around the dual cameras in a way that feels more polished and less like an afterthought. It’s big enough to do real stuff now—like reply to texts with a full keyboard, follow turn-by-turn directions, or even scroll through TikTok without ever opening the phone. It’s not just a widget launcher anymore.

Flip it open, and you’ve got a 6.9-inch Dynamic AMOLED display that stretches nearly edge-to-edge. It’s bright, smooth, and crisp — as good as any flagship screen Samsung makes.

More Juice and a Surprise Chipset Swap

Battery life has always been a sticking point for flip-style foldables, but Samsung managed to cram a 4,300 mAh batteryinto a device that’s just 6.5 mm thick when unfolded. That’s a big jump.

Under the hood, Samsung took a bit of a risk: instead of sticking with Qualcomm, the Flip 7 runs on Samsung’s own Exynos 2500 chip, paired with 12 GB of RAM. While it’s not quite as powerful as the Fold’s Snapdragon 8 Elite, benchmarks show it holding its own — and maybe even beating it in efficiency. For day-to-day use, most people probably won’t notice a difference, but it’ll be interesting to see how this move plays out in real-world battery tests.

Same Cameras, Smarter Software

Samsung didn’t change the camera hardware this time — it’s still a solid 50-MP main sensor paired with a 12-MP ultrawide. But where the Flip 7 gets clever is in how it uses those cameras. The phone’s FlexCam features are better than ever. You can prop the Flip halfway open, and Samsung’s Gemini AI steps in to offer shot-framing suggestions or even build a quick highlight reel.

Pricing

All of this comes in at $1,099.99, with four color options: blue, black, coral, and an exclusive mint color only available online. Preorders are already live, with shipping starting July 25.

It’s still a pricey device, but for fans of the clamshell form factor, the Flip 7 finally hits that sweet spot between fashion and function.

Galaxy Watch 8 Lineup – Smarter Health, Subtle Style, and a Few Surprises

Samsung rolled out three new smartwatches at Unpacked: the Galaxy Watch 8, the Galaxy Watch 8 Classic, and the beefed-up Galaxy Watch Ultra. All three share a redesigned case that Samsung calls a "squircle" — a rounded square that supposedly fits more naturally on your wrist.

Antioxidant Index

Here’s something different: Samsung added a sensor that can estimate your carotenoid levels — that’s the stuff in fruits and vegetables that gives them their color and antioxidant punch. You press a finger to the back of the watch for five seconds and it gives you a score. Is it a little gimmicky? Sure. But it’s also the kind of nudge that might actually get people thinking twice about skipping that small fry.

AI Fitness Coaching and Smarter Sleep Support

The Watch 8 series doubles down on health and fitness insights in ways that feel more tailored. There’s now a 12-minute calibration run that helps the watch understand your baseline fitness and pace, which feeds into a real-time coaching tool that adjusts your workout intensity in tiers as you go.

On the sleep side, Samsung added more personalized coaching. It now suggests ideal bedtimes based on your patterns and gently nudges you if you’re burning the midnight oil scrolling on your phone.

Hardware Rundown

• Galaxy Watch 8 – Comes in 40 mm or 44 mm sizes, runs on the new Exynos W1000 chip with 2 GB RAM and 32 GB of storage. Starts at $349 for Bluetooth, $399 for LTE.

• Galaxy Watch 8 Classic – Yep, the beloved rotating bezel is back. This one’s only available in a 46 mm size, but includes a larger 445 mAh battery and doubles the storage to 64 GB. Pricing lands at $499 (Bluetooth) or $549 (LTE).

• Galaxy Watch Ultra (2025) – This one’s built like a tank. A 47 mm titanium case, a big 590 mAh battery promising up to 100 hours in power-saving mode, and the same 64 GB of storage. Available in a new Titanium Blue finish for $649 flat.

Looking Ahead: Samsung’s Tri-Fold Phone Might Be Closer Than You Think

Samsung didn’t fully unveil its long-rumored tri-fold phone at Unpacked — but let’s be honest, they didn’t have to. Between cryptic executive comments and leaked UI animations, the writing’s on the wall: a triple-folding device is in the works, and it could arrive by the end of 2025.

Samsung Essentially Confirms It’s Coming

Roh Tae-moon, Samsung’s mobile chief, all but confirmed it. In an interview with The Korea Times, he said the company is “working hard” on the device and hinted at a potential launch before the year’s out.

Animations found inside Samsung’s One UI 8 software paint a pretty interesting picture. This thing bends twice—using three separate display panels connected by two different-sized hinges. Apparently, the design is pretty intentional: the left panel folds in first, then the right one folds over the top. That layout helps protect the rear cameras, which are reportedly housed on that right-hand panel.

Some of the rumored hardware details are just as ambitious. There’s talk of a front-facing camera on the center screen—no under-display trickery, just a straightforward punch-hole setup. The frame could combine titanium and aluminum, keeping things lightweight without compromising strength.

One of the wildest possibilities floating around is a folding battery. It sounds like sci-fi, but Samsung’s been teasing this kind of tech for a while. It could be the key to delivering solid battery life without turning the device into a bulky brick.

Aiming for Laptop Power in Your Pocket

The tri-fold form factor isn’t just about flashy folding animations. It’s designed to offer a true laptop-lite experience. With a screen possibly measuring over 10 inches when fully opened, Samsung is clearly aiming to blur the line between phone and tablet — and maybe even replace some users’ lightweight laptops.

One of the more interesting bits? The screens could work independently—displaying three different apps — or sync up into one massive canvas for work or gaming.

It’ll Be Pricey and Probably Limited

Rumored pricing lands around $3,000, which would definitely make this a niche product. It’s not going to be for everyone — and that’s likely by design. Still, releasing a tri-fold this year would put Samsung lightyears ahead of Apple on that front, and keep ahead of rivals like Huawei, who launched their Mate X3 Ultimate Design earlier this year.