Target and Starbucks Launch New Holiday Drink as Boycotts Intensify

A new seasonal drink is arriving for the holidays, and its timing is just as notable as its flavor. 

The Starbucks and Target holiday drink launched on November 18th, exclusively at Target stores, giving both companies a festive promotional moment during a year marked by steady boycotts and changing customer sentiment.

Standalone Starbucks locations won’t carry it, which makes this collaboration a strategic release during a vulnerable stretch for both brands.

A Look at the Frozen Peppermint Hot Chocolate

The new Frozen Peppermint Hot Chocolate blends mocha, milk, and ice into a creme-based Frappuccino poured over peppermint whipped cream and holiday sprinkles. 

A second swirl on top gives it the layered look we might expect during December.

It’s meant to offer us a fun, winter-ready break in the middle of crowded aisles and busy schedules.

Why Boycotts Are Shaping This Launch

This exclusive drink at Target and Starbucks is arriving at a moment when both companies are working to win back customers who have stepped away. 

Boycotts have affected store traffic, brand perception, and quarterly results, and both companies are acknowledging the impact.

Rather than launching quietly, this drink is part of a broader holiday push intended to rebuild energy and nudge shoppers back into stores.

The Pressure on Target

The Target boycott of 2025 has been one of the most sustained consumer reactions of the year. 

Changes to internal programs earlier in the year triggered public criticism, and the backlash spread quickly across social media. 

Since then, Target has seen lower foot traffic, lagging sales, and a significant drop in stock value.

The company has spent months trying to recover trust, sharpen their promotions, and prepare for a holiday season that will determine how quickly it can regain momentum.

The Pressure on Starbucks

Meanwhile, the Starbucks boycott of 2025 has amplified throughout the year, along with ongoing labor disputes and nationwide strikes. 

Walkouts have taken place at dozens of stores, including high-visibility moments like Red Cup Day and public calls to avoid Starbucks during strikes.

The company has reported a significant decline in profit, as well as continued financial pressure. Yet, customers have remained vocal about their decision to sit out while negotiations continue.

With both companies moving through a complicated year, this holiday drink becomes more than a seasonal novelty. It’s a bit of a test of whether familiar comforts can help draw shoppers back during tense times.

What We Can Expect This Season

The festive Frozen Peppermint Hot Chocolate will be available throughout the holiday season at participating Target stores. 

We may also see a mix of seasonal promotions, limited-time offers, and in-store displays as both companies try to reignite their holiday turnout.

Whether we choose to sample the frozen hot chocolate or stay aligned with the ongoing boycotts, this collaboration is expected to be one of the more closely watched releases of the holiday season. 

It blends seasonal nostalgia with a clear attempt to move both brands into calmer territory as the year winds down.

If this story helped you follow the latest moves from Starbucks and Target, consider sharing it so other shoppers can stay informed as the holiday season gets underway.