Jimmy John’s Brings Back Its Viral Picklewich

Jimmy John’s is going all-in on pickles. The sandwich chain announced the return of its viral Picklewich — a sandwich that swaps traditional bread for giant kosher dill pickles — along with an entire pickle-themed menu rolling out nationwide for a limited time.

Jimmy John’s fans are freaks for our Jimmy Pickles, and last year, the Picklewich took the internet by storm,” said Kate Carpenter, Vice President of Marketing at Jimmy John’s, in a company statement. “This year, we wanted to give our devoted pickle fans even more to celebrate.

The new “All in on Pickles” lineup officially launches on October 27, though Jimmy John’s Rewards members can get early access during the chain’s exclusive “Pickle Freak Weekend” from October 24 to 26.

What’s on the Pickle Menu

Jimmy John’s says its new pickle lineup will “satisfy every brine-y craving” with six new items that celebrate the cult-favorite ingredient. The menu includes the Picklewich, Pickle Ranch, Pickle Jimmy Chips, and a new value combo called the Triple Pickle Meal.

The Picklewich, which went viral in 2023 for its unconventional construction, is back in six varieties: Vito, Turkey, Ham, Roast Beef, Tuna, and Veggie. Each one replaces sandwich bread with two massive halves of a kosher dill pickle, turning a classic Jimmy John’s sub into a low-carb, ultra-crunchy meal.

The Pickle Ranch is a new dipping sauce created to add pickle flavor to “anything that needs a little extra pickle kick,” according to the company. It’s designed to pair perfectly with any of the new menu items — or with a side of the Pickle Jimmy Chips, the brand’s signature kettle chips flavored with tangy dill seasoning.

For the ultimate pickle enthusiast, Jimmy John’s is offering the Triple Pickle Meal, which bundles a Picklewich, Pickle Jimmy Chips, and Pickle Ranch in one combo deal.

What Exactly Is a Picklewich?

While most sandwiches use bread as the base, Jimmy John’s Picklewich replaces it entirely with pickles. The chain describes it as a sandwich that “combines all the signature fresh flavors of a classic Jimmy John’s sandwich,” but with a juicy, crunchy twist.

Fans first went wild for the concept when it launched last year, sparking millions of views across TikTok and Instagram. For some, it became a guilt-free favorite thanks to its low-carb, gluten-free structure. For others, it was simply an over-the-top novelty that offered something no other national sandwich chain was doing.

Celebrity Collaboration

To celebrate its briny return, Jimmy John’s is partnering with Demi Lovato, a self-described “pickle aficionado.” The singer, who once named her dog Pickles, has joined the brand to promote the new limited-time menu.

Lovato shared her excitement for the collaboration on social media, with Jimmy John’s calling her “the perfect partner for the ultimate pickle lover’s dream.” The campaign marks one of the chain’s most playful celebrity tie-ins to date.

Where and When to Get It

Jimmy John’s pickle menu will be available starting October 27 at participating locations across the United States. Members of the Jimmy John’s Rewards program can access the new menu items early during Pickle Freak Weekend, from October 24 through 26.

Customers can order the new items in-store, online, or through the Jimmy John’s app. The company says supplies will be limited and available only while the promotion lasts.

Pickle lovers who missed last year’s trend will have a short window to indulge before the menu disappears again — making this year’s Picklewich revival one of fall’s quirkiest fast-food events.

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