Amazon Prime Big Deals Day 2025: Savings Start Now
It’s never too early to get ahead of the season of gifting and deals. These days, everyone’s eyes are on October Prime Day, officially called Prime Big Deal Days, with fresh markdowns across everyday essentials and holiday goods.
For most of us, this fall sale has become just as important as Black Friday, offering us a chance to check off holiday lists before the busiest rush of the year.
When Is October Prime Day 2025?
Amazon’s fall event runs Tuesday, October 7th to Wednesday, October 8th, with deals beginning at 12:01 a.m. PST and wrapping at 11:59 p.m. PST.
That gives us a 48-hour window to snag discounts across hundreds of categories, from beauty and fashion to tech and home.
Amazon is also leaning more heavily into themed shopping windows, highlighting categories like holiday gifts, cozy season staples, and everyday essentials to make it easier to browse.
What’s New With Prime in 2025?
Amazon is retiring the old Prime Invitee sharing perk for non-household members and making sharing only available to Amazon Family, i.e., household accounts only.
So, if you’ve previously used an invite from a friend or roommate, you may need to upgrade to your own subscription. To make the switch easier, Amazon is offering discounted first-year memberships to those losing access.
Amazon is also leaning on new tools in 2025. AI shopping helpers, like Rufus, are designed to find deals and comparisons faster during Prime Big Deal Days, making it easier to see what’s worth adding to your cart. The idea is to cut down on endless scrolling and highlight the best bargains before the stock disappears.
Below, we’ve gathered some of the best deals we’re seeing so far. Although they’re current as of October 5, 2025, do keep in mind that discounts can change quickly, and some items may sell out before the event officially begins.
Best Early October Prime Day Beauty Deals
Beauty is always one of the hottest categories during Prime events, and this year is no different. Skincare, hair tools, and everyday staples are already being discounted.
Kiehl’s Ultra Facial Cream: $33 (was $39), a rare markdown on the cult moisturizer
Crest 3D Whitestrips Professional Effects: $30 with Prime (was $46), 22 treatments plus two express
Maybelline Lash Sensational Sky High Waterproof Mascara: $6 (was $14)
Lancôme Advanced Génifique Serum: Early discounts now showing up, a big win for skincare lovers
La Roche-Posay Lipikar Syndet AP+ Gentle Cleanser: Around $24, a top-rated sensitive-skin pick
Best Early October Prime Day Fashion Deals
Amazon has leaned hard into fashion over the last few years, offering deals that rival department store sales. This year, the early discounts are covering fall staples and cold-weather gear.
Levi’s 318 Shaping Wide-Leg Jeans: $49 (was $70)
Koolaburra by Ugg Koola Short Boots: $69 (was $89)
Imily Bela Cable Knit Short-Sleeve Sweater: $24 (was $34)
Classic Ugg Boots: Discounted ahead of Prime Big Deal Days
Sperry Torrent Chelsea Boots: Now up to 54% off
Best Early October Prime Day Home Deals
Home goods are another Prime Day favorite, especially with the holidays around the corner. Kitchen appliances, cookware, and décor are starting to drop in price now.
Ninja 5-Quart 5-in-1 Air Fryer: $100 (was $140)
Instant Pot Duo Plus 9-in-1: $90 with Prime (was $140)
Staub Cast Iron Pumpkin Dutch Oven: $180 (was $200)
Seasonal Throw Blankets and Sheet Sets: Early markdowns on cozy essentials
Staub Ceramic Pumpkin Cocotte: Discounted as part of fall décor deals
Best Early October Prime Day Tech Deals
Tech is often the biggest draw, and many of us treat October Prime Day as a chance to upgrade before Black Friday. We can expect deep discounts on Amazon’s own devices, plus deals on Apple and other big names.
Amazon Fire TV Stick 4K: $25 (was $50), 50% off ahead of the bid event
Apple AirTag 4-Pack: $75 (was $99)
Kindle Paperwhite Essentials Bundle: $157 with Prime (was $217)
Apple AirPods Pro: $199, was $250, one of the most popular early offers
Anker 140W USB-C GaN Charger (4-port): $99, with a $20 coupon on offer
Why October Prime Day Matters
October Prime Day has become more than just a fall shopping event. It signals the unofficial start of holiday shopping, with prices that often match or even beat Black Friday.
For many of us, it’s a way to spread out holiday spending and avoid the stress of last-minute purchases.
With membership changes, new AI tools, and expanded markets, 2025’s Prime Big Deal Days are shaping up to be the most significant yet.
Let’s make our lists early, track those prices, and keep an eye on restocks so we don’t miss the best early Prime Day deals of the season.
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