Amazon Has a Page Dedicated to What It Thinks It Knows About You
Amazon officially launched its "About You" feature back in May 2026. For months, it sat largely unnoticed, buried in account settings. Then a woman on Threads went looking through her Amazon profile and found something that stopped her cold.
Amazon had determined that she "has flat buttocks."
"I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I'm literally speechless," she wrote. The post hit over a million views in under a day. Suddenly everyone wanted to know what Amazon thought about them.
What the "About You" Page Actually Is
The About You page is Amazon's attempt to show you — and let you edit — the profile it's built about you from your shopping and browsing history. According to Amazon, the information is used to "personalize your experience for you and everyone you shop for." It includes things like departments you frequently visit, brands you seem to prefer, and various inferences about your life based on what you've clicked on, bought, searched for, and reviewed.
The page launched as part of a broader rollout of Amazon's personalization features in May 2026, but it gained its actual cultural moment this week when people started sharing screenshots of the surprisingly specific — and sometimes baffling — conclusions Amazon had drawn about them.
Some findings were mundane: preferred brands, frequently browsed categories, shopping habits that made obvious sense. Others were considerably more personal. The flat buttocks assessment appears to have come from product reviews mentioning fit — a former Amazon team member noted in comments that the algorithm likely scraped language from reviews where users described their body type in relation to how a product fit them. Which is its own kind of unsettling when you think about it.
How to Find Yours
On a desktop browser, go to your Amazon account. Under "Ordering and shopping preferences," click "Your shopping preferences." Scroll to "Manage your information" at the bottom. The About You page should be the first option listed.
On the mobile app, navigate to your profile and look for "About You," though some users have reported needing to go through "Shopping preferences" first.
If you share an account with other household members — a partner, kids, roommates — brace yourself. The page synthesizes all shopping and browsing done on the account, which can produce some creatively confused inferences when multiple people's habits get blended together.
You Can Edit It — Sort Of
The page does allow you to add and remove information. You can correct things Amazon got wrong, confirm things it got right, and add details like dietary preferences, interests, or sizing information you'd like it to factor in.
The catch is that any edits you make are essentially temporary guardrails on a system that keeps learning from your behavior. Amazon continues tracking what you browse and buy, and the profile evolves accordingly. Removing "has flat buttocks" today doesn't mean the system won't draw similar conclusions again tomorrow based on the same underlying data.
Why This Matters Beyond the Funny Screenshots
The viral moment is amusing, but it points at something real. Amazon has access to an enormous amount of behavioral data — everything you've bought, browsed, searched, added to a cart and abandoned, reviewed, highlighted in a Kindle book, and asked Alexa. It also owns Whole Foods, Ring, Audible, Twitch, IMDb, and a growing advertising business built on targeting people based on what it knows about them.
The About You page is a small, curated window into a much larger profile that exists whether you look at it or not. What makes it interesting is that Amazon chose to surface it — it's genuinely uncommon for a company to show you, in plain language, the conclusions it's drawn about you.
Whether those conclusions are flattering, accurate, or bizarre is apparently something of a lottery. Go check yours.
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