Costco’s Giant Easter Bunny Is Turning Heads — and Breaking Scales
We expect big things at Costco: bulk snacks, oversized desserts, and maybe a cake that feeds half the neighborhood.
But, this Easter, things went a step further.
A Costco chocolate Easter bunny weighing in at 10 pounds has taken over social media, with shoppers stopping mid-aisle just to stare at it.
A Bunny That’s Bigger Than Expected
This isn’t your standard Easter treat. The now-viral 10-pound chocolate bunny at Costco is made from a mix of milk, dark, and white chocolate, and is designed to be more of a centerpiece than a casual snack.
It’s large enough that it doesn’t even fit into an Easter basket.
Instead, it sits somewhere between dessert and display piece, the kind of item you’ll bring out for a group, rather than unwrap on your own.
And, yes, it has a name: Pete the Bunny.
The Calorie Count That Got Everyone Talking
Part of what pushed this into viral territory is the number attached to it. The full bunny clocks in at roughly 22,650 calories, which has made the Costco Easter bunny’s calories a talking point online.
That alone has been enough to drive curiosity online, with people doing the math, joking about it, or simply trying to picture what that actually looks like in real life.
The answer is simple: it looks like a lot of chocolate.
You Don’t Just Eat It, You Break It
There’s also the matter of how you’re supposed to eat it. Because of its size and density, the packaging suggests using a hammer, mallet, or even a rolling pin to break it apart.
It’s part novelty, part practicality. You’re not snapping off a piece like a typical chocolate bar. You’re cracking into it.
That detail has helped fuel the giant chocolate bunny viral moment, with videos showing people smashing it open like a holiday tradition in the making.
The Price Depends on Where You Find It
Like many Costco items, the price isn’t entirely fixed. Some shoppers have reported seeing it for just over $50, while others have spotted it closer to $140, depending on your location.
That range has sparked just as much conversation as the bunny itself. For some, it feels like a fun group purchase. For others, it raises the question of who exactly needs that much chocolate.
Why It’s Everywhere Right Now
Seasonal products tend to get attention, but this one checks every box.
It’s oversized.
It’s slightly impractical.
It’s built to be shared, photographed, and talked about.
That’s why Costco Easter products in 2026 are getting more attention this year, especially ones that lean into spectacle, rather than convenience.
More Than Just a Treat
In the end, this isn’t really about the chocolate. It’s about the moment.
It’s the kind of moment where you see something unexpected, take a second look, and maybe send a picture to a friend just to say, “Have you seen this?”
Whether you buy it or just walk past it, one thing is clear: Costco knows how to make an entrance, even in the middle of the candy aisle.
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