Amazon Prime Day Is Expanding to 4 Days This Year—Here’s When It Starts and What’s on Sale
If your summer shopping plans include scoring some big Amazon deals, here’s the heads-up: Prime Day 2025 is officially expanding to four full days.
That’s right. For the first time, Amazon’s annual sales event is a 96-hour shopping marathon, running from July 8 to July 11.
Why the Extra Day (and Then Some)?
Amazon says it’s giving shoppers more time to grab deals on everything from tech gadgets to home appliances, fashion, beauty, and more.
With record participation over the past few years and growing customer demand, the move makes sense. This is the longest Prime Day in Amazon history, and let’s be real, if there’s one thing shoppers love, it’s more time to snag a discount before it sells out.
What Brands Will Be on Sale?
While Amazon is keeping a few surprises under wraps, it has already confirmed that big names will be part of the deal lineup this year:
And, of course, Amazon-owned products like Echo devices, Fire TV sticks, Kindles, and Ring security gear will be getting steep discounts (as usual).
How to Shop the Best Deals
Like in previous years, you’ll need a Prime membership to access the deals. Not a member? Amazon is offering free 30-day trial memberships, a sneaky but handy way to get in on the discounts without committing to a long-term plan.
Also new for 2025: “Today’s Big Deals,” a feature where themed daily sales will roll out at midnight Pacific Time each day of the event, with fresh categories and flash deals.
Pro Tip: If past years are any indication, electronics, home appliances, and popular toys and fashion brands will sell out quickly. Early birds (and night owls watching the midnight drops) usually get the best scores.
How This Year Compares
For reference:
Prime Day 2024 lasted 2 days
2023 was also a 2-day event, followed by a separate October sale
2025 marks the first-ever 4-day Prime Day stretch, making it Amazon’s longest-running mega sale to date
Expect a higher volume of deals, more restocks, and, yes, probably more temptation to overspend.
Final Takeaway
If you’re planning to shop, mark your calendar for July 8 through July 11.
Make your Wishlist now, sign up for early deal alerts, and keep an eye out for Amazon’s sneak peeks in the upcoming week.
And if you’ve been putting off buying that TV, blender, or pair of wireless earbuds? This might be the time to finally hit “add to cart.”
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