After 80 Years, Minute Maid Is Discontinuing Its Frozen Juices
Minute Maid is killing off its frozen juice products. The ones that helped start the company eight decades ago. All of them will be gone soon.
The whole frozen line is phasing out. Original orange juice. Pulp-free orange juice. Country-style orange juice. Lemonade. Limeade. Pink lemonade. Raspberry lemonade.
Coca-Cola, which owns Minute Maid, confirmed it's discontinuing everything frozen.
"We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences," the company said. "With the juice category growing strongly, we're focusing on products that better match what our consumers want."
Products get discontinued in the first quarter of 2026. Whatever's left in stores will stick around until it's gone.
Frozen Juice Built This Company
Minute Maid shipped its first frozen orange juice concentrate in 1946. Back then the company was called Vacuum Foods Corporation.
Here's how it started. In 1945, the company—then Florida Foods Corp.—won a contract to sell powdered orange juice to the U.S. Army. The deal fell through. So, the next year they pivoted to frozen orange juice concentrate instead.
They called the frozen juice product Minute Maid because it was convenient. Eventually the whole company changed its name to Minute Maid Corp. Coca-Cola bought it in 1960. In 1973, the brand introduced ready-to-drink orange juice in cartons.
Frozen concentrate stuck around for 80 years. People liked it because it lasted longer and cost less than fresh orange juice. You kept it in the freezer and mixed it with water when you wanted juice. Super simple.
Why It's Ending
"Shifting consumer preferences." That's corporate speak for people stopped buying it.
Nobody wants to mess with frozen concentrate anymore. They want the cartons. The bottles. Ready-to-drink. Grab it from the fridge and pour. No mixing, no waiting for it to thaw, no measuring water.
The juice category is "growing strongly" according to Coca-Cola. Just not in frozen concentrate. So, it makes sense they're cutting it entirely.
If you're one of the people still buying those frozen cans, stock up. Once it's gone, it's gone. Minute Maid isn't making more.
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