Jennifer GaengSep 3, 2025 5 min read

Consumer Confidence Dips Amid Trump-Fed Drama

President Donald J. Trump visits with President Lee Jae-myung of the Republic of Korea, Monday, August 25, 2025, in the Oval Office. | Wikimedia Commons / The White House / Public Domain
President Donald J. Trump visits with President Lee Jae-myung of the Republic of Korea, Monday, August 25, 2025, in the Oval Office. | Wikimedia Commons / The White House / Public Domain

Consumer confidence is sliding again, and honestly, can you blame people for feeling nervous?

The Conference Board dropped their latest numbers Tuesday showing confidence fell 1.3 points to 97.4 in August. That's not a massive drop, but it basically wipes out the tiny gains we saw last month. We're stuck in this weird holding pattern where nobody knows if things are getting better or worse.

The timing here is interesting. We just got a weak jobs report showing hiring has basically frozen. Trump's been slapping tariffs on everything that moves. And while inflation came in lower than expected this month, the underlying numbers actually ticked up. So naturally, people are feeling uneasy about where this is all heading.

The Lisa Cook Drama

Here's where Tuesday got really wild. Just hours before the consumer confidence numbers came out, Trump announced he's trying to fire Fed Governor Lisa Cook. He's claiming she committed mortgage fraud.

Lisa D. Cook sworn in as a member of the Board of Governors of the Federal Reserve System. | Wikimedia Commons / Federal Reserve / Public Domain
Lisa D. Cook sworn in as a member of the Board of Governors of the Federal Reserve System. | Wikimedia Commons / Federal Reserve / Public Domain | Lisa D. Cook sworn in as a member of the Board of Governors of the Federal Reserve System. | Wikimedia Commons / Federal Reserve / Public Domain

Cook immediately fired back, telling ABC News that Trump "has no authority" to fire her and she's not going anywhere. She said she'll "continue to carry out my duties to help the American economy."

The thing is, Cook's probably right. The Fed is supposed to be independent. The president can technically remove a Fed governor for "cause" — meaning serious misconduct — but nobody's ever actually done it. We're in uncharted territory here, and it's happening right when the economy needs stable leadership the most.

This is the same playbook Trump used when threatening Cook's colleagues earlier. Create chaos, make accusations, try to bend the Fed to his will. It's exhausting and it's probably not helping consumer confidence either.

The Economy's Mixed Signals

The weird part about all this is the economy isn't completely falling apart. It's just confused like everyone else.

GDP growth averaged 1.2% in the first half of 2025. That's way down from last year's 2.5%, but it's still growth. We're not in recession territory yet. The unemployment rate is still relatively low, even if companies have basically stopped hiring. Corporate earnings are holding up somehow.

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Consumer spending — which drives two-thirds of the economy — actually went up over the three months ending in June. People are still buying stuff. They're just nervous about it.

Inflation's at 2.7%, down from 3% when Trump took office in January. That's good news, except those tariffs are starting to bite, and everyone knows more price increases are coming. It's like watching a slow-motion car crash where you can see the impact coming but can't do anything about it.

Powell's Impossible Job

Jerome Powell gave a speech last week where he basically admitted the Fed has no idea what to do. He called it a "challenging situation."

On one side, hiring has slowed to a crawl and the economy's weakening. That usually means you cut interest rates to juice things up. On the other side, tariffs are pushing prices higher. That usually means you keep rates high to fight inflation.

Powell said they'll "proceed carefully" and hinted at maybe cutting rates, talking about "shifting balance of risks." But how do you carefully navigate when the president is actively trying to fire your colleagues and create chaos at the Fed?

What This Actually Means

Consumer confidence matters because it becomes a self-fulfilling prophecy. When people think things are getting worse, they spend less. When they spend less, businesses make less money. When businesses make less money, they stop hiring or start laying people off. Then confidence drops more. It's a spiral nobody wants to see.

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The fact that confidence has been hovering around the same level for three months tells you something. People are frozen. They're not panicking, but they're not optimistic either. They're just waiting to see what happens next.

Will Trump actually succeed in firing Cook? Will tariffs send prices through the roof? Will the Fed cut rates? Will hiring pick back up? Nobody knows, and that uncertainty is what's killing confidence.

The Bottom Line

We're in this bizarre economic limbo where nothing's terrible but nothing's great either. Growth is sluggish but positive. Inflation's down but threatening to rise. Jobs aren't disappearing but they're not being created either.

The Conference Board says consumer confidence is down slightly. What's surprising is that it's only down slightly. Given everything that's happening — the tariffs, the job market, the Fed chaos — you'd expect people to be a lot more pessimistic.

Maybe consumers are just tired of the drama. Maybe they've accepted that chaos is the new normal. Or maybe they're all just holding their breath, hoping someone figures out how to fix this before it really breaks.

Either way, that 97.4 number tells you everything about where we are: not quite scared, not quite confident, just stuck in the middle watching the circus.

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